In Pitch Anything, Oren Klaff summarizes his basic outline for pitching an idea like this:
“For [target customers]
who are dissatisfied with [the current offerings of the market].
My idea/product is a [new idea or product category]
that provides [key problem/solution features].
Unlike [the competing product].
My idea/product is [describe key features].”
Here’s what that looks like if we use it to describe the book we’re working on:
Recognizing Christ in Fight Club is for Christians who are tired of being told to avoid secular culture. Our book equips 21st Century Christians to engage secular content with the purpose of seeing and worshiping Christ in places where others tell you not to look. Unlike books that tell you to withdraw from culture, like The Benedict Option, our book teaches the average Christian how to see the glory of Christ in movies, songs, novels, TV shows, and culture in general. And our book does this without compromising biblical authority or the importance of the Scriptures.